Pedro is a financial and strategic advisor to leading companies in the natural and organic products industry. He attended Princeton University and has spent the last 14 years working in business finance, mostly in national and international firms. He has worked as a partner in his own firm during the last five years, focusing on natural and organic food companies. Pedro has been personally committed to natural products for over ten years, buying almost entirely all-natural or organic food and household products for his home. Pedro and his wife Karen live in Brooklyn, New York with their two young girls —Sophie (8), and Claire (6).
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