FOR IMMEDIATE RELEASE
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ANAHEIM, Calif. (March 6, 2003) — If organic goodness is your cup of tea, Frontier Natural Products Co-op has the answer for you with the expansion of its line of premium organic teas. Introducing 13 new loose-leaf, premium certified organic teas, Frontier now boasts 21 varieties of certified organic, full-leaf teas. The company debuted the new organic teas at the Natural Products Expo West, the nation’s largest trade show for organic and natural products, held each year in March in Anaheim, Calif.
Frontier, which also offers an extensive selection of packaged organic and natural culinary herbs, spices, baking flavors, and seasoning blends, has sourced products from around the world for over 25 years. Now, that long-standing expertise, procuring the highest-quality natural and organic herbs, botanicals and other ingredients, allows Frontier to offer consumers the best selection of loose-leaf organic teas available.
"We’re responding to consumers’ increased interest in and sophistication about tea by offering premium-quality, certified organic teas in both traditional and newly emerging flavors," says Kathy Larson, bulk category manager for Frontier. The organic tea category is one of the fastest growing organic food and beverage categories, increasing over 20 percent annually, according to Organic and Natural News.
100-Percent Certified Organic, Full-Leaf Tea Varieties
Frontier adds 13 varieties of certified organic, full-leaf tea: Assam, Chai, Chai Green, China Black, Earl Grey, Earl Grey Green, Genmaicha, Gunpowder Green, Oolong, Raspberry-Flavored Green, Strawberry-Flavored Green, Tangerine-Flavored White and White Peony.
Existing organic tea varieties include Bancha, Ceylon, Darjeeling, English Breakfast, Irish Breakfast, Jasmine, Kukicha and Sencha.
Like all Frontier products, the company’s organic teas are not irradiated, and they contain no artificial colors or flavors. All Frontier organic products are certified organic by QAI.
Tea Sets to Support Retail Bulk Sales
Frontier offers two sets of organic teas designed for retail bulk sales, each complete with decorative jars, plastic sco-ops and retail jar labels. The Best Sellers Organic Mini-Set comprises eight one-pound bags of certified organic best-selling varieties of black, green and oolong teas. The 16 SKU Recommended Organic Tea Set offers the popular teas included in the mini-set, plus eight additional varieties.
Shoppers can find the new varieties of loose-leaf, premium certified organic teas along with other Frontier brand natural products in natural products stores and conventional supermarkets nationwide.
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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .