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Frontier Names New CEO — Company Veteran Tony Bedard to Lead Company

Norway, Iowa (March 20,2003) — Frontier Natural Products Co-op, a leader in the natural products industry, today announced the appointment of Tony Bedard as chief executive officer, effective immediately. Bedard worked for Frontier from 1991 to 2001, serving as the head of operations and interim CEO in 2000, following the departure of founder and CEO Rick Stewart. During the period Bedard was interim CEO, Frontier posted record-level profits.

"Tony is the best choice for CEO," says board president Andy Pauley, who has been acting CEO since the resignation of Steve Hughes last summer. "He has a track record of success at Frontier and understands the personality and values of the organization through his many years in different positions."

Bedard will head up a leadership team that includes a number of key managers who were also at Frontier during his decade with the company. "I’m glad to have so many of the people back from Frontier’s best years," says Bedard. "We’re looking forward to the exciting — and challenging — future of Frontier. We know our business, and we’re committed to the vision that has made the company successful for over 25 years."

Frontier will re-emphasize bulk products and expand its Aura Cacia® aromatherapy, bottled spice, and distribution businesses while continuing to develop its Simply Organic® convenience-based product line (already in more than 3,300 natural foods and conventional grocery retail outlets nationwide).

"We have a very straightforward strategy at Frontier," says Bedard. "We’re going to go back to the basics and build on the things we’ve always done. The hard part of the job is in the details — prioritizing and accomplishing the many steps we need to take to get to where we want to go — but we have the team to get that done."

Prior to joining Frontier, Bedard was a production manager with Winnebago Industries. He holds a bachelor of arts from the University of Northern Iowa, Cedar Falls, Iowa, and a masters of science in Manufacturing Management from the GMI Engineering & Management Institute, Flint, Michigan.

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at