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Anne Rierson

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FRONTIER NATURAL PRODUCTS CO-OP INTRODUCES FAMILY OF ALL-PURPOSE ORGANIC SEASONING BLENDS — Frontier's Mama Garlic®, Pepperman® and their son, Herby™ hit the shelves

BOULDER, COLO and NORWAY, IOWA, SPRING 2001 — A new family of all-purpose, certified organic seasoning blends are now available from Frontier Natural Products Co-op. Frontier, the leader in organic culinary herbs and spices for the natural products industry, has taken a unique approach to the line, giving each 5-ounce blend a personality of its own through imaginative descriptions and graphics. The products—Mama Garlic®, Pepperman® and Herby™— are available in the spice section of natural food stores and select supermarkets across the country at a suggested retail price of $3.99.

"Frontier is venturing into an exciting realm with Mama Garlic, Pepperman and Herby," says T.J. McIntyre, Spice Category Manager for Frontier. "We're building on the great success of our organic spice line by offering customers these fresh, certified organic products which will compete with the likes of old-timers such as Spike™ or Herbamare™. Both hard-core natural products customers and new customers looking for healthy choices will be eager to try these new offerings."

In contrast to conventional spice and seasoning blends which may contain sugar, fillers, MSG or stabilizing agents, Mama Garlic, Pepperman and Herby are a mix of only natural, certified organic herbs and spices. The incredible flavors of these high-quality herbs and spices really shine through and bring the best to the natural dinner table.
Frontier is positioning the line of Mama Garlic, Pepperman and Herby as natural products with flair - unique seasoning blends in fun, contemporary packaging. The introduction of the line will be supported by advertising depicting the "personalities"of the products through bold graphics and entertaining commentary. Product descriptions and profiles are as follows.

MAMA GARLIC: Mama Garlic is a blend of certified organic garlic and herbs that adds a great garlic zest to any dish. The shaker design and copy show Mama as a nurturing, experienced home cook with the expertise to improve any dish.

PEPPERMAN: Pepperman is made of all kinds of certified organic peppers (chili, anaheim, black peppercorns and red/green bell peppers). He is depicted as a chef who doubles as a culinary hero coming to the rescue in the kitchen time after time.

HERBY: Herby is a diverse mix of more than 15 top-quality certified organic herbs and vegetables. The son of Mama Garlic and Pepperman, Herby is youthful and fun. The application of this amazing herbal blend is almost unlimited.

Frontier Spices
As the natural products market-share leader in bulk herbs and spices, Frontier is uniquely able to keep pace with market trends and develop new products. Frontier offers over 200 packaged seasonings and baking flavors-the greatest variety available in the natural products market. Frontier's seasonings and flavors contain no artificial ingredients, are non-irradiated and meet Frontier's stringent quality specifications. To ensure quality, all Frontier culinary spices are freshness-dated and feature an inner freshness seal. They are also certified kosher (K.S.A.). Frontier offers a full line of all-natural gourmet spices and baking flavors, as well as more than 50 organic herbs, culinary spices and baking flavors.

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .