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Media Contact:
Anne Rierson

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319-227-7996 ext. 1163

FRONTIER NATURAL PRODUCTS CO-OP™ IS BRINGING GOURMET SALTS TO THE BULK CATEGORY
Take a Pinch or a Pound

Norway, Iowa (June 8, 2010) — Frontier Natural Products Co-op is pleased to introduce gourmet salts to the already extensive line of bulk herbs, spices, and teas in the bulk section of the grocery store. The seven new gourmet salts are hand-harvested from key regions around the world and are available in fine to coarse grinds.

The line-up of gourmet salts includes Fleur de Sel and Grey sea salts from France, Black and Red sea salts from Hawaii, Himalayan Pink™ salt from Pakistan, Kala Namak salt from India, and Yakima™ Applewood Smoked sea salt from WashingtonState.

Offering these gourmet salts in bulk benefits consumers who are looking to save money on groceries, but still adding zest to their cooking. Case in point, the suggested retail price for Himalayan Pink salt is $0.63 per ounce, while Hawaiian Black sea salt is $0.81 per ounce. These prices are less than half the per-ounce cost of bottled gourmet salts.

“People are increasingly seeking new flavor combinations as they increase their at-home cooking,” explains Ellen Bouchard, Frontier Bulk Brand Manager. “We focused on offering the most popular, exotic gourmet salt varietals to make them available for folks wanting to experiment with a little or a lot, which lets them determine their own flavor favorites in a cost-effective manner.” Bouchard also adds that these artisan sea salts have more robust flavor and texture which enables consumers to use smaller amounts than plain white table salt.

Two of the more unique sea salts offered by Frontier are Kala Namak from India and the Yakima Applewood Smoked salt from WashingtonState. Because of its egg-like flavor, Kala Namak is very common in vegan cooking and Indian cuisine, such as curries, chats, chutneys, and pickled vegetables. Yakima Applewood Smoked sea salt has a subtle fruit wood flavor that pairs well with fish, shellfish, and poultry. Pork, sausage, ham, and bacon also benefit from the applewood smoked salt when cooked or cured.

Frontier Gourmet Sea Salts are available in natural and organic food retailer bulk sections nationwide or you can browse online at www.frontiercoop.com.

Frontier Gourmet Salts

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Note to editors: Product samples and digital images are available upon request.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.