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Customer Care
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Media Contact:
Anne Rierson

anne.rierson@frontiercoop.com
319-227-7996 ext. 1163

SALT AND PEPPER NO BLACK AND WHITE ISSUE AS FRONTIER INTRODUCES NEW DYNAMIC DUO FOR NATURAL PRODUCTS CONSUMERS

BOULDER, COLO AND NORWAY, IOWA, SUMMER 2001 — Frontier Natural Products Co-op introduces a more natural version of two favorites, salt and pepper. Frontier's All-Natural Sea Salt and Organic Black Pepper provide consumers with a fresher, healthier alternative to these staple seasonings.

"For years, salt and pepper have been a 'no-brainer' purchase for most folks due to the lack of options," stated T.J. McIntyre, Spice Category Manager for Frontier. "Now, natural products consumers can choose certified organic pepper and all-natural salt, in convenient sizes, and remain consistent with their natural lifestyles and eating habits. We're proud to offer these quality options."

2 lb. Coarse and Fine Sea Salt
The new Frontier Sea Salt is all-natural-the finest quality salt available. Hand-harvested fresh from the sea, Frontier salt contains trace minerals and offers a great alternative to processed salts. The 2 lb. container in either coarse or fine sea salt is perfect for consumers who refill their own salt shakers. It's 100% sea salt with no fillers, reducing agents, or stabilizers. The 2 lb. Sea Salts retail for $3.69

7 oz. Fine Sea Salt and 2.5 oz. Medium Grind Organic Black Pepper
Created with the natural product consumer in mind, the table-top sizes of Fine Sea Salt and Ground Organic Black Pepper are the highest quality salt and pepper available. Packaged in containers with attractive graphics, they're perfect for seasoning at the table or taking on picnics. This first-to-market natural foods product pairing is a sure winner for those who take organics and natural products seriously. The 7 oz. Sea Salt retails for $2.29 while the 2.5 oz. Organic Pepper retails for $3.99. A combination pack of table-top sizes sells for $5.95.

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .