FOR IMMEDIATE RELEASE
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NORWAY, IOWA (September 17, 2003) - Frontier Natural Products Co-op announced today that key manager Kathy Larson will assume the newly established position of Vice President of Corporate Social Responsibility, consolidating the creation and control of Frontier's numerous social and environmental programs at the management level.
"Obviously, this is an important aspect of our business," says Frontier CEO Tony Bedard. "We have a long tradition of social responsibility at Frontier. We actively support a variety of environmental causes and have initiated several major projects to protect and cultivate endangered herbs," Bedard explains. "Frontier has donated hundreds of thousands of dollars to underdeveloped communities for everything from bridges and electricity to orphanages and hurricane relief."
"We've established a VP position for corporate responsibility to ensure the continuity and expansion of our programs," says Bedard, "and Kathy is the perfect person to fill that position. She has played key roles in our past programs, and throughout her years at Frontier, she has remained actively involved with our growers, the herbal community, environmental organizations and other social causes."
Larson, who arrived at Frontier in 1982, has held positions of responsibility in purchasing, quality assurance, and marketing. As Frontier's herbalist, she participated in the Goldenseal Project (devoted to preserving the international supply of wild goldenseal) and the founding of the National Center for the Preservation of Medicinal Herbs. Along with her new position, she continues to serve as Frontier's Bulk Herb, Spice & Tea Brand Manager.
When she headed purchasing for the co-op, Larson directed the development of the extensive line of organic products that is central to the business today. When the co-op moved to its present Norway, Iowa location, she supervised the establishment of a botanical garden, an organic farm and a restored prairie on the site.
In her new position, Larson will manage ongoing projects and will oversee the distribution of funds earmarked for responsible causes—such as the 1% of Simply Organic sales set aside for organic farming initiatives and the funds of the New Frontier Foundation, which the company established in 1998 to support social, educational and environmental causes of the herbal and organic communities. She will also develop new programs of corporate responsibility and direct the future of HerbFest, the nation's largest herbal festival, which Frontier hosts each summer at its headquarters in Iowa.
"The founding value of doing business in a responsible manner has always been at the heart of our success," says Larson. "My responsibility is to see that our success continues in turn to strengthen and manifest that value."
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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.