FOR IMMEDIATE RELEASE
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NORWAY, IOWA (October 7, 2004) - When Kathy Larson, vice president of corporate social responsibility for Frontier Natural Products Co-op, heard that Feed the Children was requesting personal hygiene items as part of the emergency relief supplies needed for hurricane-torn Florida, she saw an opportunity for Frontier to help.
"I called and asked if soap and haircare products were needed, and they said they would be very useful—something they weren't getting a lot of," says Larson, "so we sent 20 pallets of bar soap, hand wash, shampoo and other haircare items." The products were valued at $64,000.
Larson notes that Frontier has worked with Feed the Children in the past, donating a total of over $250,000 to the organization in the last two years. "We feel good about working with Feed the Children," she says. "It's a worthy cause that really makes a difference in people's lives."
Frontier is currently working on several other Hurricane-related relief projects. An initiative is underway to get needed building materials to nutmeg farmers in Grenada to repair houses and buildings damaged by Hurricane Ivan. "We are working with ForesTrade, a Frontier supplier focusing on developing sustainable agriculture projects in various parts of the world because they have the same goals as we do," says Larson. "These farmers supported us by producing high quality organic nutmeg when we needed and now we need to support them in their time of need."
Frontier is also providing funding through the WCS (World Conservation Society) for a project in the Makira region of Madagascar to rebuild and strengthen irrigation canals damaged by Cyclone Gafil last March (one of the worst cyclones to hit the region in recent years). The canals are needed to increase the production of rice—a staple for the Malagasy people who live in the area. (Makira is a very large and biodiverse buffer zone to Masoala National Park—the largest remaining rainforest in Madagascar.)
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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.