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Media Contact:
Anne Rierson

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PINK RIBBONS TIED TO AROMATHERAPY, HERBS, SPICES AND TEAS
Frontier Natural Products Co-op™ Teams Up With Susan G. Komen for the Cure®

Everyday coupon bookNorway, Iowa (October 15, 2009) — The Frontier family of aromatherapy, herbs, spices and teas is teaming up with Susan G. Komen for the Cure by participating in the “Everyday Coupon Book” being sold nationwide in retail book stores and grocery stores.

In addition to coupons for name-brand products, the 300-page book, which retails for $19.99, offers recipes, diet, health, wellness, prevention and lifestyle tips.

Each of Frontier’s three brands, Aura Cacia, Simply Organic and Frontier Natural Products, are featured in the book. Frontier Natural Products and Simply Organic are offering $1-off coupons and recipe ideas. Aura Cacia has a major presence, with 20 pages including 12 coupons. “Our section also provides essential oil information, aromatherapy recipes and a chance to win a $150 gift basket,” says Jane Merten, Aura Cacia Senior Brand Manager. “By participating in the book, Frontier makes a direct contribution to the Susan G. Komen foundation. We encourage everyone to purchase a book because it’s a great way to benefit the cause. At the same time, you can save money by using the coupons.”

Prominent retailers offering the book for sale include Amazon.com, Barnes & Noble, Borders, Hy-Vee, Kroger, Safeway, and Baker & Taylor.

HarperCollins publishing has distributed an initial run of 120,000 copies of the book across the county to ensure national distribution and visible placement in bookstores, grocery stores, pharmacies, airport kiosks and other mass-market retailers. Well-known celebrity spokesperson Paige Davis is appearing on national morning talk shows, radio and online to encourage consumer participation.

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.