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Anne Rierson

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FRONTIER INTRODUCES ORGANIC VALUE SIZE SPICES AND ORGANIC BAC’UNS®
Additions Provide New Options for Consumers

NORWAY, IOWA (October 21, 2003) – Frontier Natural Products Co-op has just introduced a new 16-oz. Value Size for ten of its most popular organic spices. The company also announced the addition of an organic version of one of its best selling products, Bac’Uns® — an all-natural vegetarian alternative to bacon bits.

The Value Size line offers the convenience of a longer-lasting supply of high-use spices and savings of up to 25% per oz. over the regular 4-oz. bottles. Clint Landis, Frontier’s VP of marketing, explains that the Value Size is a response to booming consumer demand for organic spices. “We were looking for an opportunity to provide a value product in the fast-growing organic spice category,” says Landis, “so we’ve added a line of our top-selling certified organic spices in larger, easy-to-use containers.”

All items in the Value Size line are certified organic to meet the USDA standards for organic products, and all carry the USDA Organic label on their front panel. The line is also kosher-certified by KSA. The ten spices offered are: Crushed Anaheim Chili Peppers, Black Pepper, Black Peppercorns, Chili Powder, Cinnamon, Garlic Granules, Oregano Leaf, Parsley Flakes, Sweet Basil Leaf, and White Onion Flakes.
All natural, vegetarian Bac’Uns (used in dishes such as salads, baked potatoes, soups and omelets) are soy-based products that are low in fat and contain no cholesterol. They were one of Frontier’s top-selling and fastest growing products last year.

Landis notes that the addition of Organic Bac’Uns is part of the co-op’s continuing effort to offer consumers as many organic options as possible. “It’s clear that a sizable and growing number of consumers are looking for organic alternatives,” says Landis. “We’re pleased to be able to offer an organic version of this popular, convenient product.”

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .