FOR IMMEDIATE RELEASE
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NORWAY, IOWA, July 27, 2004 — Frontier Natural Products Co-op today announced the addition of five new USDA Certified Organic bulk teas that are Fair Trade Certified™ through TransFair USA. Frontier will absorb the additional costs of the Fair Trade certification by offering the five teas – Jasmine, Ceylon Orange Pekoe, darjeeling, Gunpowder and Black Chai — without a price increase.
TransFair USA, a nonprofit organization, is the only independent, third-party certifier of Fair Trade practices in the United States. Through regular visits to the Fair Trade farmer cooperatives by Fairtrade Labeling Organizations International (FLO), TransFair verifies living and working conditions of the workers growing and picking the tea.
With every purchase, a Fair Trade premium goes directly back to the tea workers. A committee, elected by the workers, decides how these funds will be used to meet the community's needs. Tea workers around the world have used Fair Trade premiums to hire school teachers, build maternal health clinics and bring electricity to their villages, among other projects.
"We have a continuing commitment to finding socially responsible products that meet our rigorous quality standards," says Bill Thomasson, Frontier's bulk business manager. "This product introduction fits perfectly with the company's mission of social responsibility. What sets these teas apart," Thomasson continues, "is that they provide world-class flavor and world consciousness at the same time."
Thomasson notes that the superior quality teas are organically certified to ensure they are grown using sustainable, chemical-free farming practices–and, in addition, Fair Trade certified to ensure the tea workers are treated fairly. "It really is better tea for a better world," says Thomasson.
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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .