FOR IMMEDIATE RELEASE
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NORWAY, IOWA, August 25, 2004 — Leading natural products company, Frontier Natural Products Co-op has hired marketing veteran Steve Krusie as its Director of Marketing. Krusie, who brings 21 years of marketing experience to the position , will manage a family of brands– Frontier®, Simply Organic® and Aura Cacia® — that made extensive gains in the marketplace last year, especially in the areas of organic spices and natural personal care products.
Vice President of Marketing Clint Landis says a variety of factors aligned for Krusie's hiring. "Our strong sales and market share during the last fiscal year allowed us to create this position, and Steve found the combination of the opportunity for professional growth and the family-friendly environment here at Frontier to his liking," says Landis. "We're excited to have gained Steve's depth of marketing experience at this time of growth for natural and organic products."
Krusie previously has developed and implemented successful marketing and promotional campaigns for a wide variety of companies, including Telecom USA/MCI, National Oats, and Fortune 500 corporations Principal Financial Group and Maytag Corporation. Most recently, he was manager of marketing at Alliant Energy, where he oversaw all marketing activities associated with energy efficiency programs for residential and commercial customers. Landis says the wide range of experience in product management, advertising and brand building was Krusie's key qualification for the Frontier job. Krusie holds MBA and BBA degrees in marketing from the University of Iowa, Iowa City.
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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com .