Minimize packaging. Use the least total amount of packaging material that will adequately package the product — containing, protecting, labeling and insuring the safe use of the product and meeting all regulatory requirements.
Use highest recycled content. Choose packaging materials that contain the highest amount of recycled content while meeting all strength, structure and safety requirements.
Make recycling easy. Make all components of a package recyclable together as a unit whenever possible.
Use recycled fibers. Use recycled fiber instead of virgin fiber when possible. Any virgin tree-derived fiber used in packaging will be third-party certified as sustainably harvested by Forest Stewardship Council (FSC) or equivalent.
Use lowest impact materials. Choose the safest and least environmentally harmful materials and ingredients in our packaging.
The following materials are prohibited from use in any new packaging and, if found in any current packaging, will be phased out.
PVC – polyvinyl chloride
Validate packaging sustainability claims. Any claims related to packaging sustainability must be validated. Biodegradable, compostable, energy use and offset claims from packaging materials suppliers must be third-party verified. In order for a package to be considered recyclable, at least 51% of the public must have reasonable access to recycling facilities for that package.
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