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Seasoned Sales Executive Joins Spice and Aromatherapy Market Leader

Norway, Iowa (April 2, 2007) – Frontier Natural Products Co-op, a leading U.S. manufacturer and marketer of natural and organic products, has tapped Dan Lloyd to head its sales efforts. As the company's new vice president of sales, Lloyd will oversee all sales and customer-service activities at Frontier and will lead a 45-member sales and support staff.

A sales veteran for international and domestic consumer packaged goods companies, Lloyd most recently served as Director of Business Development for Applegate Farms, a New Jersey company offering products in both the mainstream and natural-foods channels. He boasts more than 20 years of sales and marketing experience, with companies like General Mills, Small Planet Foods and The Hain Celestial Group. Lloyd holds a bachelor's degree from Ohio State University.

Tony Bedard, Frontier's chief executive officer, notes that the co-op is on pace to set another year of record sales growth for fiscal 2007, a trend he sees continuing. "Dan's years of sales experience and his knowledge of both the natural foods and mainstream grocery industries will be valuable assets in helping our co-op maintain — and even accelerate — the strong growth we're experiencing with our Frontier, Simply Organic and Aura Cacia brands," Bedard says.

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Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at