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Frontier Natural Products Co-op Appoints New Sales Leader
Norman Gottlieb, Experienced Natural- and Conventional-Foods Sales Exec, Joins Frontier

Norway, Iowa (July 20, 2005) — Frontier Natural Products Co-op, a leading U.S. manufacturer and marketer of natural and organic products, has tapped Norman Gottlieb to head its sales efforts. As the company's new vice president of sales, Gottlieb will oversee all sales and customer-service activities at Frontier and will lead a 45-member sales force and support staff.

A sales veteran for international and domestic consumer packaged goods companies, Gottlieb most recently served as vice president of sales, marketing and distribution for Seasons Enterprises, a snack-foods company offering products in both the mainstream and natural-foods channels. He boasts more than 25 years of sales and marketing experience, with companies like Keebler Company, Eagle Snacks, and Cape Cod Potato Chips. Gottlieb holds a degree in business from Bryant University, Smithfield, Rhode Island.

Tony Bedard, Frontier's chief executive officer, notes that the co-op enjoyed a remarkable 15% sales growth for fiscal 2004, and the momentum continues. "Norman's years of sales experience and his knowledge of the natural foods industry will be valuable assets in helping our co-op maintain - and even accelerate - the strong growth we're experiencing with our Frontier, Simply Organic and Aura Cacia brands," he says.

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Frontier Natural Products Co-op(TM)
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op(TM) offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at