FOR IMMEDIATE RELEASE

For information about products or services, please contact:
Customer Care
800-669-3275

Media Contact:
Anne Rierson

anne.rierson@frontiercoop.com
319-227-7996 ext. 1163

FRONTIER NATURAL PRODUCTS CO-OP™ DEBUTS NEW USER-FRIENDLY WEBSITE
One-Click Access, Natural Foods Recipes, and Easier Search Functions Featured

Norway, Iowa (December 23, 2008) — Frontier Natural Products Co-op™, a leading U.S. manufacturer and marketer of natural and organic products, announced today that it has completely renovated its corporate website at www.frontiercoop.com. Internet surfers will find that the website has been updated with new graphical user interfaces, one-click entry points, drop-down menus and a new search function.

Users will also find a completely new format for Frontier product information that should dramatically improve their ability to not just shop for a product, such as cinnamon, but to also learn more about cinnamon — such as sourcing and quality info, and seasoning tips and recipes. The new site offers a selection of more than 800 natural and organic recipes — many from popular natural-food cookbooks — in a new, user-friendly format with convenient recipe categories.

Frontier made changes in response to test group feedback so that shopping and information quick and easy. In addition to facilitating product use, the information available on the site, such as sourcing background from Frontier buyers meeting with growers around the world, helps consumers make informed purchasing decisions.

“The best aspect of our new website is that users can now find many more recipe and meal preparations that incorporate their spice and seasoning preferences, while increasing their knowledge about the benefits of those ingredients and the sustainable activities Frontier is actively engaged in through our Well Earth® program,” states Clint Landis, Chief Marketing Officer.

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Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.